Ordering food from a bad restaurant will affect your health. Same way, A “bad back link” can hurt your site – it could be a spam signal, or in extreme cases, actually, get your site penalized.
You know, I love Pizza, (don’t’s ask me the relationship between Bad links and Pizza, you’ll find it in the end) but I always love to have it from Pizzahut.
I’m sorry here I’m not promoting PizzaHut and degrading other restaurants but it’s all about your requirements about Pizza- Taste, Quality, Hygiene.
These are all common factors. But when I talk about Pizza from one particular restaurant, you know what makes me to have it from Pizzahut, it’s Masala they use and the cheese slice they put on the top and the quantity.
All these things make me get Pizza from Pizzahut. In the end,, I’m completely satisfied.
Similarly, any back links you acquire from spamming blog comments or forums (poor restaurants) are always bad back links. Because it won’t serve your purpose.
You’ve heard the phrase “guilty by association,” right? This is a pretty accurate way to explain how search engines view website back links.
If you’ve got back links from high authority sites, search engines think you must be a high authority website. And your site will get some kind of promotion.
And if you’ve got back links from low authority and spammy websites, well, I think you know where this is going.
Since the Penguin algorithm change in 2012, Google has been cracking down on bad back links in SEO. Essentially, people were paying for back links so they would have higher rankings and higher authority—not okay.
As a result, Penguin was launched. Instead of improving their rankings, this update actually penalized webpages that were associated with these bad back links.
If you get a significant number of back links from foreign language sites, but you’re a local restaurant in India, that’s another bad sign. There’s really no reason for a Restaurant in India to get back links from sites in US.
Can you share your Beer, ill get you soda, let’s both have a drinks party tonight.
It sounds great right, but this sharing strategy will not work for your website back links in SEO.
This is the common habit of most number of people in these days, you follow me, I follow you, you share my post, I’ll share your’s, in social media, but again here also to what extent, google will not allow this to you for such things in your website.
Back in the day, site owners would do the whole “hey, I’ll link to you if you link to me” thing – and it worked.
But these reciprocal back links are incredibly easy for Google to detect, and they’re typically devalued.
A few reciprocal back links won’t hurt you, but if the majority of your back links are reciprocal, then it’s clear that you’re not getting back links because you’ve not got valuable content.
These bad back links are made up of a group of sites from a specific questionable industry that tend to send out lots of back links to unrelated businesses, like online casinos, adult websites, or pharmaceutical sites.
If a site looks shady or is from a shady industry, just avoid getting back links from it. unless it’s topically relevant to what you’re selling.
Remember – it’s all about relevancy when it comes to back links. You could almost say that any back link from a site that’s not related in any way to your site is a bad link.
A small number of bad links won’t hurt you, it’s common for any site to get a few… but if you’ve got a larger proportion of bad links, you’re at risk.
How to find Bad Links?
How do you make a decision on ordering your favorite food from a particular restaurant, obviously it’s your past experience.
But if you are ordering from a new restaurant then, it’s the review from others will matter, once you get your food, you’ll check it’s packing ultimately whether will it match your expectation.
There are both free and paid resources are available to find these bad link, One way to search for these back links is in Google Search Console. There, you can view a list of website that back link to your site.
When looking through the back links, there are several questions you should be asking yourself:
- What type of website is this? If you notice it is a poor quality site with the minimum number of back links, it may be a bad page to be associated with it.’
- Does the back link better your business? If the answer is yes—keep it! If you wouldn’t want to be associated with the business your link is coming from—you may want to get rid of it! Always keep an eye on the back links you are getting.
- Is there an “about” section on the website in which you are getting back links? Often, if a website is hiding something, they will not post any information about their business, then just avoid it, because it’s not a high authority site to get back link.
How to Remove Bad Back links
Getting rid of bad links requires you to first make a list of the webpages you want to be disassociated with.
Then, use the disallow tool in Google Search Console to remove yourself from bad back links.
This process may take a few days for the back links to be completely gone, but will help your website to be authoritative and trusted by users and search engines!
With recent updates to the algorithm, Google says it now simply ignores or devalues bad links instead of actively penalizing sites.
However, Google adjusts the algorithm on a regular basis, and we never know what changes might come in the future.
The best strategy is to avoid questionable or obviously bad back links altogether, so your link profile looks natural and organic for SEO.
Order food from a good restaurant, and eat healthy to stay safe. Same way, get the back link from a good website and help your site to get healthy back links to stay safe.