Do you know? Only the best landing page design will help you to get the highest conversion rate. And this is the goal of any successful landing page to reach your marketing goal or business growth.
So, What is Landing Page?
This is a single web page that appears in response to clicking on SEO results, or various Google and Social Media ads, which are promoted by you. The landing page used for lead those lead conversion will usually display directed sales copy that is a logical extension of the advertisement, search result.
You can use a landing page to capture email lead, sell a product or service, invite people to your webinar, or make an announcement or offer a discount.
Keep these things ready, before Creating with Landing Page design
Define your goal:
What is the main objective of this landing page design? Once your audience visits your landing page, then what you do want them to do? You want them to buy a product or service? You want them to subscribe for a newsletter? Whether you are inviting them to any webinar or meeting? Once you clear upon these things, then it would be easy for you to move to the next step.
Know your ideal customer:
Once you define your goal, then you should work upon understanding your audience, it’s like getting a clear idea about what is their actual requirements, their wants, and needs, taste, and preferences. These things will help you to serve them better.
Channel of Communication:
There are different channel of communication which have its own unique, but before selecting you need to see where your ideal customers spend most of their time. It may be Facebook, Twitter, Instagram, or even Google search engine.
Ideally going with a different tailored landing page design for different platforms is always a better idea than going with a single landing page design. Usually, a business with a more number of landing page designs likely to get more leads. So, when you are looking for more leads, then it is always better to go with more number of landing page design.
Making of Best Landing Page Design Which Gives Highest Conversion Rate
So for we have done with the pre-landing page design process, now let’s look at, how a great landing page design looks like.
A persuasive headline:
The headline is where the journey begins, grab their attention and let them know just how special your offer is.
Once your audience enters your landing page design the average attention span is not that great. You only have a few seconds to convince someone that the page they have just landed on is worth their time.
Make the headline Unique, Interesting, Informative, Short & Sweet.
Subheading followed by High-quality explanation:
Don’t make the landing page design explanation too long either. Remember, your goal here is conversions.
What’s the one thing you want people to come away from your landing page design knowing? That’s what should be in the sub-head and explanation.
Once you have their attention with the heading, its time to explain to the value you are going to bring to their lives with some high-quality content, that should be direct, concise, and benefit-driven.
Ask only basic details of the customer in the landing page design like name and mail ID and don’t ask for their entire data, remember you are here to make a sale not in search of any groom or bride for your customer. the more fields you ask for the less leads you get. Try to make it so simple that when a user sees it they instantly know what is expected from them. They don’t want to look and wonder what to do.
Make use of video content where appropriate in the landing page design. In video content chances of conversion is always high. And don’t forget to include testimonials, it acts as authentication or proof for the visitors, which always justifies how best your product or service is.
Classy and eye-catchy design:
Keep your landing page simple. It must highlight and enhance your key content and NOT distract from the information. Any unnecessary design element that you have doubt about, leave it out Each element must drive visitors toward conversion so look at your design from a visitor’s perspective.
Ensure the landing page colors align with your brand and style guide. It’s best to practice to choose 3-4 colors that complement each. Most importantly, the colors must align with your landing page design intent and represent and align with your brand.
Your fonts size and family speaks loudly. It can be playful, serious, or plain creepy. Choose wisely and stick to no more than 2-3 fonts per page and Keep it legible. Include your logo on the top of your page so that visitors will be able to identify your brand right away. Assure them that they’re in the right place.
People in general have incredibly broad abilities to perceive visual marks, recognize and proceed data even transformed in images of high level of abstraction. In vast majority of cases people fix and percieve pictorial elements like icons and illustrations faster than words.
Great proportion of users are visually-driven creatures by nature. As it is shown in all the examples provided higher, using attractive and informative graphics in landing pages design enables users to catch the idea and scan the page much faster and saves their time as well as involves their aesthetic perception in the process.
Persuasive Call To Action:
This is the final and biggest opportunity to improve your conversion rate in the landing page design. Ensure your call to action is clear but not over the top. Remember: “You ask someone for a movie before you ask them to marry you”. So “hurry, sign up now” might not always be appropriate.
Choose a colour that stands out from the rest of your page but stays within your website theme and styling. Ensure there is enough contrast between your text and background for readability and accessibility.
Getting clever with words may not get people to do what you want them to do. For example,
Don’t write; Click Here, if you want them to start a free trial for your product instead, Write; Start Free Trial Today, or Get 15-day Trial Now.
With the first CTA, the reader is totally oblivious of what is on the other side of the button. Chances of clicking on the button are low considering that there are a lot of scams on the internet and such a button may yet be another sort of scam. The bottom line is, don’t assume they know what they ought to do, because they don’t. I think that is why it is called a Call To Action, it prompts a reader to take a particular action.
Don’t forget to do A/B testing of your landing page design:
Another important thing you should be doing is A/B testing with your landing page design elements to find the best positions for them. A good conversion copywriter isn’t just writing — you’ve got to be testing, too. How else will you know what kind of writing converts higher or lower for your audience?
There are all kinds of A/B tests you can do on a landing page design — images, placement, flow, layout, etc. Usually, however, the biggest gains come from changes in the copy. If you want to gain higher and higher conversion rates, you’ll need to be testing your copy along with the other elements of your landing pages design.
Which is the best Landing page design tool, available in the market ?
According to Hubspot research, the typical landing page design converts at 5 to 15%, but some landing pages design that are highly optimized convert at 30% or above.
You should keep 3 main things in the while selecting Lading Page Design Tool
1: It should be easy to create with minimum time
2: It should able to achieve an incredible conversion rate
3: It should allow you to systematically improve in the future
By keeping these 3 things in mind, I would strongly suggest LeadPages is one of the Best Landing Page Design tools.
Many of the top bloggers that you probably follow use this landing page software. In this tool you get access to the advanced content builder features like A/B testing and Leadboxes.
The actual landing page editor is very simple and offers a few unique features that makes it stand tall among all other tools.
The first major component is the LeadPages template selection. Not only do they have a huge selection of templates, but you can even sort them by conversion rate. This feature is why LeadPages is among the best landing page design tools out there.
You should also know that most templates are free and even paid templates will typically cost you $10-15.
You have also an analytics section in LeadPages that allows you to split test between different landing pages design and see how they are performing.
In summary, LeadPages is a great selection tool for a landing page design with great landing page template quality, with minimum cost.