The Key Marketing Metrics, that you should always keep track

The Key Marketing Metrics, that you should always keep track

As a Marketer, It can be difficult to determine what are the key marketing metrics you should be tracking for your business in the Digital Platform. Should it be Page-views? Click-through rate? Time on-site? Or something else.

Well, in this post, I’m talking about some of the key metrics, that you should consider while tracking your marketing activities.

1. Bounce Rate:

Your bounce rate is an important marketing metric because it tells you the percentage of visitors that viewed one page on your website then left (“bounced”) without taking any further action.

Bounce Rate is important for three main reasons:

  • Someone that bounces from your site (obviously) didn’t convert. So when you stop a visitor from bouncing, you can also increase your conversion rate.
  • Bounce Rate may be used as Google Ranking Factor, it is closely correlated to first page Google rankings.
  • A high Bounce Rate lets you know that your site (or specific pages on your site) has issues with content, user experience, page layout

The height of your bounce rate and whether that’s a good or a bad thing really depends on the purpose of the page. If the purpose of the page is purely to inform, then a high bounce rate isn’t a bad thing.

If the purpose of a page is to actively engage with your site, then a high bounce rate is a bad thing.

This marketing metric can also reveal gaps in your website’s marketing funnel since visitors are not being directed deep enough to convert. This can impact other metrics like your conversion rate also.

If your website isn’t optimized properly for both technical and on-page SEO, you may be losing visitors due to long page-loading times, bad landing page, broken images, 404 errors, or published title tags and meta descriptions that don’t describe the page content accurately.

2. Conversion Rate:

Conversion rate is the percentage at which you turn visitors into buyers and paying customers.

Depending on your business goals, a “conversion” could be almost anything,.

But here are a few common types of conversions:

  • Making a purchase
  • Submitting a form (contact us form, lead gen form, etc)
  • Calling your business
  • Engaging with your online chat
  • Signing up for a subscription (either paid or free—like a newsletter)
  • Registering on the site
  • Downloading something (software trial, eBook, mobile app, etc)
  • Using something (new/advanced feature on your software or app, simply using your software/app for a certain amount of time)
  • Upgrading their service
  • Engaging with your site in some way (time on site, repeat visits, number of pages visited)

The easiest way to convert visitors is through content. And all content should prompt users in some way to become a buyer. To direct the visitor toward a conversion, all content needs to include a direct path to the conversion with clear Call To Actions (CTAs).

Calculating conversion is actually fairly easy. All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%.

Conversion rate = (conversions / total visitors) * 100%

Here are a few different types of conversion rate you can use and ways you can use this data to examine performance:

  • Overall conversion rate : How well does your website convert traffic from any source?
  • Marketing channel conversion rate : Is Google Ads traffic or Facebook Ads traffic more likely to convert?
  • Page-level conversion rate : Which of these pages is better at converting traffic?
  • Campaign conversion rate Did my targeting changes improve anything?
  • Individual ad conversion rate Do I need to change my ad copy? does this ad drive more qualified traffic?
  • Keyword conversion rate : Which keywords deserve more budget?

If you have a high conversion rate on a particular piece of content, it can help guide your decision to create more topics in a similar vein or expand your efforts to promote the piece.

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3. Qualified Leads:

A qualified lead is someone who may be interested in buying a product or service from your company.

These are promising leads who are curious and considering you, but they haven’t quite made the step into a sales conversation yet.

This is also one of the key marketing metrics because those qualified leads are more likely to be receptive to a sales pitch than a normal lead.

If you think about your own buyers’ journey, it would be pretty rare that you submit your real email address unless you’re open to starting a conversation.

A qualified lead is judged to be interested in your products and/or services, and you may offer a solution to whatever it is they need.

Examples of Marketing Qualified Lead actions:

  • Downloading trial software or free e-book
  • Using software demos
  • Filling out online forms
  • Submitting an email address for a newsletter or mailing list
  • Favoriting items or adding items to a wish list
  • Adding items to the shopping cart
  • Repeating site visits or spending a lot of time on your site
  • Clicking on an ad to find your site
  • Contacting you to request more information

These represent some of the most common actions, but this is not meant to be a comprehensive list. 

The best way to figure out what is and isn’t a qualified lead for your business depends on a whole lot of other information like lead scoring, analytics, product delivery, and demographics.

It’s a start, however, to finding sales-ready leads and weeding out those leads who are simply unlikely to ever commit to a sale.

There are different analytics tools, that can help us to attribute qualified leads with the source traffic

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4. Return On Investment (ROI):

ROI is calculated using two primary metrics: the cost to do something, and the outcomes generated as a result.

The standard answer to “how to calculate ROI” is a formula:

(Attributable Sales Growth – Marketing Cost) / Marketing Cost = ROI

ROI is a marketing cost is any incremental cost incurred to execute that campaign (i.e. the variable costs). This includes:

  • Pay-per-click spend
  • Display ad clicks
  • Media spend
  • Content production costs
  • Outside marketing and advertising agency fees

Your ROI tells you how much money you’ve spent on a marketing campaign versus how much revenue it’s brought in.

It is not easy to calculate revenue generated for all marketing activity. Certain tactics like social media, content marketing, video, and display ads for a targeted audience starts long before a purchase takes place.

Just because a marketing activity can’t be measured perfectly, it doesn’t mean it shouldn’t be considered.

Marketers who aren’t serious about tying their activity back to revenue are missing the bigger picture.

This marketing metric ensures that your marketing efforts are profitable in order to contribute to a company’s bottom line.

It also confirms you’re doing the right type of marketing and targeting the right people.

5. Word of Mouth:

Word of Mouth is a key marketing metric that helps your business determine how much exposure your brand is receiving.

The primary goal of looking into your word of mouth is to gain insight into the overall visibility of the brand.

Essentially, is it is free advertising triggered by customer experiences—and usually, something that goes beyond what they expected.

Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications.

Understanding the level of exposure your brand has among competitors is an integral piece for building your marketing strategy.

If you’re looking to increase your word of mouth, you have to raise awareness of your business name and the product or services you provide. One way to do this is to create educational blog posts that provide value to your target market.

Well, these are all key marketing metrics, that should always keep track while doing any of your digital marketing activities.

It’s Very Bad to have a Bad Back Link in your Site

It's Very Bad to have a Bad Back Link in your Site

Ordering food from a bad restaurant will affect your health. Same way, A “bad back link” can hurt your site – it could be a spam signal, or in extreme cases, actually, get your site penalized.

You know, I love Pizza, (don’t’s ask me the relationship between Bad links and Pizza, you’ll find it in the end) but I always love to have it from Pizzahut.

I’m sorry here I’m not promoting PizzaHut and degrading other restaurants but it’s all about your requirements about Pizza- Taste, Quality, Hygiene.

These are all common factors. But when I talk about Pizza from one particular restaurant, you know what makes me to have it from Pizzahut, it’s Masala they use and the cheese slice they put on the top and the quantity.

All these things make me get Pizza from Pizzahut. In the end,, I’m completely satisfied.

Similarly, any back links you acquire from spamming blog comments or forums (poor restaurants) are always bad back links. Because it won’t serve your purpose.

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You’ve heard the phrase “guilty by association,” right? This is a pretty accurate way to explain how search engines view website back links.

If you’ve got back links from high authority sites, search engines think you must be a high authority website. And your site will get some kind of promotion.

And if you’ve got back links from low authority and spammy websites, well, I think you know where this is going.

Since the Penguin algorithm change in 2012, Google has been cracking down on bad back links in SEO. Essentially, people were paying for back links so they would have higher rankings and higher authority—not okay.

As a result, Penguin was launched. Instead of improving their rankings, this update actually penalized webpages that were associated with these bad back links.

If you get a significant number of back links from foreign language sites, but you’re a local restaurant in India, that’s another bad sign. There’s really no reason for a Restaurant in India to get back links from sites in US.

Can you share your Beer, ill get you soda, let’s both have a drinks party tonight.

It sounds great right, but this sharing strategy will not work for your website back links in SEO.

This is the common habit of most number of people in these days, you follow me, I follow you, you share my post, I’ll share your’s, in social media, but again here also to what extent, google will not allow this to you for such things in your website.

Back in the day, site owners would do the whole “hey, I’ll link to you if you link to me” thing – and it worked.

But these reciprocal back links are incredibly easy for Google to detect, and they’re typically devalued.

A few reciprocal back links won’t hurt you, but if the majority of your back links are reciprocal, then it’s clear that you’re not getting back links because you’ve not got valuable content.

These bad back links are made up of a group of sites from a specific questionable industry that tend to send out lots of back links to unrelated businesses, like online casinos, adult websites, or pharmaceutical sites.

If a site looks shady or is from a shady industry, just avoid getting back links from it. unless it’s topically relevant to what you’re selling.

Remember – it’s all about relevancy when it comes to back links. You could almost say that any back link from a site that’s not related in any way to your site is a bad link.

A small number of bad links won’t hurt you, it’s common for any site to get a few… but if you’ve got a larger proportion of bad links, you’re at risk.

How to find Bad Links?

How do you make a decision on ordering your favorite food from a particular restaurant, obviously it’s your past experience.

But if you are ordering from a new restaurant then, it’s the review from others will matter, once you get your food, you’ll check it’s packing ultimately whether will it match your expectation.

There are both free and paid resources are available to find these bad link, One way to search for these back links is in Google Search Console. There, you can view a list of website that back link to your site.

When looking through the back links, there are several questions you should be asking yourself:

  • What type of website is this? If you notice it is a poor quality site with the minimum number of back links, it may be a bad page to be associated with it.’
  • Does the back link better your business? If the answer is yes—keep it! If you wouldn’t want to be associated with the business your link is coming from—you may want to get rid of it! Always keep an eye on the back links you are getting.
  • Is there an “about” section on the website in which you are getting back links? Often, if a website is hiding something, they will not post any information about their business, then just avoid it, because it’s not a high authority site to get back link.

How to Remove Bad Back links

Getting rid of bad links requires you to first make a list of the webpages you want to be disassociated with.

Then, use the disallow tool in Google Search Console to remove yourself from bad back links.

This process may take a few days for the back links to be completely gone, but will help your website to be authoritative and trusted by users and search engines!

With recent updates to the algorithm, Google says it now simply ignores or devalues bad links instead of actively penalizing sites. 

However, Google adjusts the algorithm on a regular basis, and we never know what changes might come in the future.

The best strategy is to avoid questionable or obviously bad back links altogether, so your link profile looks natural and organic for SEO.

Order food from a good restaurant, and eat healthy to stay safe. Same way, get the back link from a good website and help your site to get healthy back links to stay safe.

Have Your Own Domain Name

Have Your Own Domain Name

When you take your passion seriously, no matter what you think, you just try to make your existence online. To share your ideas, you need a website. To make a website of your choice, you need a good domain name, which gives your business a name. Here I’m sharing some points on why you should have your own domain name.

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Everyone wants a good balance between price and quality. Whether you plan to buy a pen or even a car. When we think of buying cheap domain names, there’re a few market places available who provide all Top-level domains at low costs.

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While you may be looking for the cheapest domain name registrar, sometimes the cheapest isn’t always the best. On the up end side, many trustworthy hosting companies will offer low-cost or even free domain names when you host your website with them.

Just buying domain name is not hard thing, but you need to focus on buying good domain names. In spite of the fact that there isn’t any decide that your area enlistment center and host shouldn’t be the same, however you ought to get the best separately.

In the event that you can locate a decent host somewhere and an extraordinary area enlistment center somewhere else, you should stick your firearms with it. This additionally has a security advantage, as though somebody accesses your facilitating account, your area name will, in any case, be protected.

Well, the “Cheap” word looks completely catchy and it always grabs our attention. Why not? Whenever we try to stick with a new service, price always comes as our principle though. The same thing happens when we choose a domain name or web hosting.

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These days so many web hosting companies are offering the domain names for free if you buy a web hosting plan from then, you can select any domain extension of your choice with web hosting package.

Whether you’re starting a new business or have just launched another product, it’s also important to have a quality website. Maybe you’ll spend maximum time perfecting the About page. You’ll also choose the right images; you’ll think long and hard about the text too.

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But while all of that’s important, there’s only one thing that you absolutely cannot leave out if you want to make your mark on the web and that is choosing the right domain name for your website.

Se before, you should consider these things that work from an SEO point of view:

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Make a Keyword Research: By having a keyword that’s relevant to your industry in your website domain name can help your SEO rank. This exactly means that when the audience uses a search engine to find something related to your business, your keyword-centered domain name is more likely to come up higher on the search results page that results in increasing total traffic to your website.

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Properly think about Extension: Your domain name extension can be just as important as the domain name itself. As the extension is also the part that follows the branded term or keyword.

People also view websites with this extension as trustworthy, as .com is one of the most recognizable TLDs available. However, there are a number of other well-known TLDs, such as:

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.org – It is Usually for organizations that work for non-profits.

.info – for sites that provide information.

.net – That provides More technical sites & networking technologies like infrastructure companies.

So, now it’s time to make first move by registering your own domain and start with some blogging. Click on the below image to register with the best name for your domain.