Since the dawn of time, people have thought differently, acted differently and fared differently from each other, different people, different thinking.
It was guaranteed that someone would ask the question of why people differed, why some people are smarter or more matured and whether there was something that made them permanently different.
Experts lined up on both sides.
Some claimed that there was a strong physical basis for these differences, making them unavoidable and unalterable.
Others pointed to the strong differences in people’s backgrounds, experiences, training, or ways of learning.
Who’s right? Today most experts agree that it’s not either-or. It’s not nature or nurture, genes or environment. From conception on, there’s a constant give and take between the two.
In fact, as Gilbert Gottlieb, an eminent neuroscientists, put it, not only do genes and environment cooperate as we develop, but genes require input from the environment to work properly.
At the same time, scientists are learning that people have more capacity for lifelong learning and brain development than they ever thought.
Of course, each person has a unique genetic endowment. People may start with different temperaments and different aptitudes, but it is clear that experience, training and personal effort take them the rest of the way.
Robert Sternberg, writes that the major factor in whether people achieve expertise “is not some fixed prior ability, but purposeful engagement”
We have seen so many people, thinking of proving themselves, in the classroom, in their career even in their relationships.
Every situation calls for a confirmation of their intelligence, personality, character or attitude. Every situation is evaluated, will I succeed or fail? Will I look smart or dumb? Will I be accepted or rejected? Will I feel like winner or a loser?
There’s another type of people, in which they think these traits are not simply a hand you’re dealt and have to live with, always trying to convince yourself that you have a royal flush when you’re secretly worried it’s a pair of tense.
In this thinking, the hand you’re dealt is just the starting point for development. This thinking is based on the belief that your basic qualities are things you can cultivate through your efforts, your strategies and help from others.
Although people may differ in every which way-in their initial thinking, talents, aptitudes, interests, or temperaments-everyone can change and grow through application and experience.
In this Digital age, as a Marketer we can easily find out, interests, thinking, habits, likes-dislikes of these Digital people. This is the basic to study your customer thought process before getting into marketing funnel.
Once you understand your customer mindset, then it is easy to plan according to that.