Every organization would create, communicate and live in an objective firmly grounded in its customers. Business will survive when they meet some set of customer needs, they should deliver what they have promised.
Business succeed and grow when their objectives are defined in such a way that it should connect to their employees work.
Business leaders have more responsibility in this matter, they should clearly communicate why the organization exists, what value it is going to create and who the target audience, for employees to find , understand and reference at work.
You can consider the following points, while evaluating your organization is giving reasons for its existence.
Our stated objectives are relevant to the potential buyers and whether it is adding any value to their lives in one or the other way.
Whether our objectives are new or unique and will it upgrade the lifestyle of the society with our presence.
Whether we are the rightful owner of our objective? Whether we have the ability to grow with this objective in the future.
We need to consider, whether our objectives focuses on building relationships deeply rooted in trust and ability. It made an explicit choice to go beyond selling products and offer solutions to customers, thereby carving out a valuable and unique position.
This meant not only matching competitors abilities to provide and service large equipment but adding practice management software and Digital technologies that help clients improve their operations.
Additionally, practitioners on equipment financing, marketing and communications tools, regulatory compliance and other matters.
Clearly articulating your objective is only the beginning, of course. A great purpose statement is of limited use and might be counterproductive if your organization cannot execute on it.
Employees who see a powerful objective statement but face organizational roadblocks will be unable to achieve the priorities you’ve laid out. When that happens, your objective statement will only generate frustration and decrease motivation among your workforce. And your customer will ultimately take notice.
You’ll need the right people, in the right holes, to achieve your organizational goals and competitive distinctiveness. Current modes of talent development often aspire to build greatness everywhere.
Also take into account the key technologies you use, your people must mesh with your information and operating systems.
Once you have the right people with the right skills, you should configure your organization to allow them to accomplish everything your objective demands.
Nearly every important initiative, whether it’s revenue growth, cost reduction or new product innovations, requires insights and actions from across the organization.
Nothing is more demotivating for employees than working on something that has been identified as critical but is not receiving adequate time, attention or funding.
Just as acquiring the right talent involves difficult choices, budgeting for purpose means making hard decisions about allocations.
Strong leaders personify their organization’s purpose every day through their words and actions, whether that involves communicating priorities to the workforce or visibly spending time with employees and customers.
The clearer you can be about what value your company creates and for whom, the greater your ability to inspire your workers.
Objective is the key to motivation and motivated employees are the key to realizing your objective. Get this symbiotic relationship right, and your organization will thrive.